For the Mariage collection I had the responsibility to translate the concept ideas into feasible projects within set budgets and timeframes. Collaborating with different partners in order to create all assets such as, look books, behind the scenes film and behind the scenes photo’s. This eventually was integrated in to all the social media output incl. the website which I was also responsible for.
With Mariage Fall/Winter 2020 fashion artists Viktor&Rolf present a surreal winter garden by introducing intricate frost interpretations of classic bridal elements and seasonal flower embellishments.
Mariage Spring/Summer 2020 is an exploration of spectacular beauty characterised by the mingling of signature masculine and feminine elements. The curated offering of dramatic ball gowns, elegant columns, flirty minis and tailored creations present Viktor&Rolf’s singular approach to bridalwear, where the garments are reinterpreted into statement pieces with a surreal Viktor&Rolf twist.
This season offers an elaborate selection of feminine silhouettes adorned with bold stud and crystal embroideries, sculpturally draped constructions, and an abundance of intricate broderie anglaise flowers cascading down the gowns. Signature sculptural creations are infused with feminine and masculine motifs and an evolution of Viktor&Rolf’s signature tulle ruffle artworks. New fabrics such as lurex jersey, shiny mikado and tulle are introduced that bring a lightness to the entire Mariage collection.
Mariage Fall/Winter 2019 explores Viktor&Rolf’s surreal approach to luxury design for special moments. Signature Mariage ideals are highlighted in a robust offering of beautiful gowns, flirty minis and classic pantsuits. The iconic bow – a staple of Viktor&Rolf creations – completes the fashion forward edge of the collection. Flower motifs are interpreted in various expressions: bold couture flowers, blooming oversized flowers and graphic millefeuille flowers.
The silhouette, built on the premise of simple volume, is rendered in a typical Viktor&Rolf approach: sculptural and dramatic. A bold new treatment of lace is introduced with this season’s standout patchwork lace, an inherently feminine material that is treated in a graphic way, with opaque volume that is both transparent and fragmented.