Viktor&Rolf ‘Spiritual Glamour’ – Haute Couture

My responsibilities consisted out of a wide range of tasks. The main responsibility was to manage all media output front stage and backstage. (For instance, organizing the backstage editorial photoshoot as well as; the look book shoot, live stream and behind the scenes photos/videos) I made sure all assets met up with the brands standards and were done within set times and budgets. After the show my task was to update all digital output on all social media channels incl. the website of the generated assets made during the show.

Furthermore the general organization was part of my tasks as well, supporting in communication with partners,press and guests but also in between teams. Making sure all would go streamlined and deadlines were met.


Viktor&Rolf Haute Couture Autumn/Winter 2019/2020 further explores Viktor&Rolf’s notion of conscious design with emphasis on ‘Spiritual Glamour’. With the original meaning of the word ‘Glamour’ referring to that of a magic spell, an illusion said to be cast by witches. In this case, the spell is cast to transform a general feeling of doom about the environment into positive action.

This collection focusses on the colour black, not just any black, but a multitude of tones centering on the darkest colour of the spectrum. Dyed by Claudy Jongstra in a gently simmering cauldron with plant pigments, her extensive knowledge and experimentation allowed for the re-discovery of the long-lost creation process the famous ‘Burgundian Black’: the most precious of true blacks based solely on natural ingredients and ancient recipes. The products of her eco-aware practice are used in a series of sculptural coats in an array of voluminous shapes.

The mood is pagan. Black felt coats give way to a series of colourful dresses in fabrics of Viktor&Rolf’s own making: vintage garments and fabrics were disassembled to threads and re-constituted as needle punch, almost like abstract paintings. Elaborate patchwork, appliqué, and crochet cultivate a handmade, ‘do-it-yourself’, almost naive aesthetic. With creatively embroidered symbols of the sun, moon and the stars, the collection is an ode to mother nature and her powers of spiritual glamour and ecological renaissance.