Viktor&Rolf ‘The Immaculate Collection’ – Haute Couture


An ode to 25 years, Haute Couture Autumn/Winter 2018 is a collection of memories, an immaculate renewal of the vows which represent Viktor&Rolf’s longstanding union to fashion. The approach, a typical Viktor&Rolf antithesis speaks to the designer’s personal fascination with time: consciously cherishing the past, yet always looking forward and pushing the boundaries of transformation.

Highlights from the past 25 years are refreshed into a total white collection of 25 looks reimagined with Swarovski crystals – ultimately forming an intimate reflection inspired by the creation of the Viktor&Rolf Fashion Artists 25 Years exhibition currently at the Kunsthal in Rotterdam. A curated selection of iconic pieces from the past 25 years – abiding by the house’s signature design codes – present a timeless and cohesive story celebrating Viktor&Rolf’s conceptual body of work.

It was an honor working on this unique Haute Couture Show in Paris as an ode to the 25 years of Viktor&Rolf.

My responsibilities consisted out of a wide range of tasks. The main responsibility was to manage all media output front stage and backstage. (For instance, organizing the backstage editorial photoshoot as well as; the look book shoot, live stream and behind the scenes photos/videos) I made sure all assets met up with the brands standards and were done within set times and budgets. After the show my task was to update all digital output on all social media channels incl. the website of the generated assets made during the show.

Furthermore the general organization was part of my tasks as well, supporting in communication with partners,press and guests but also in between teams. Making sure all would go streamlined and deadlines were met.