For the SS23 Björn Borg shoe collection, I was asked to produce the content shoot. I was responsible for the creative direction, project management incl. budget and set design.
As for the creative direction, I wanted to stay close to the DNA of Björn Borg, keeping it minimalistic and artistic all at once. Yet still come with an unexpected view on the tennis court. In this shoot, I captured the motion on the tennis court. Where I displayed the journey of the tennis ball in self-made iron wires, using foam balls.
Working with a small budget, I had to get creative myself to get to the desired end result.
Art direction and set/prop design: Me
Photography done by Joël de Haan