G-Star RAW SS23 content shoot

For the SS23 G-Star RAW shoe collection, I was asked to produce the content shoot. I was responsible for the creative direction, project management incl. budget and set design.

As for the creative direction, I wanted to stay close to the DNA of G-Star RAW. Focussing on the larger than life aspect the brand uses, which I incorporated by playing with proportions. Emphasizing on the size of the shoe, using wide angle lenses. This post just takes out a snippet from the whole production, consisting out of 50 pairs of shoes.

Art direction and set/prop design: Me
Photography done by Joël de Haan